In the Realm of PN1997

Tuesday, August 16, 2005

Good News for People Who Like Obscure Movies

The always interesting Wired has a fascinating article titled The Long Tail which describes how online shopping makes selling or renting obscure merchandise profitable for companies like Amazon and Netflix. Because online vendors don't have the overhead of physical stores, making low-selling items available is a viable option. As author Chris Anderson points out, "more than half of Amazon's book sales come from outside its top 130,000 titles." Which means, ideally, there's no reason for obscure titles to go out of print.


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